We hosted an event on 22nd October called ‘Digital Leadership: The way forward for Scotland’. This event carried on the themes explored at #CommEng13 and took them to the realm of leaders and decision makers.
To find out more, see the outputs from the day below:
Full audio of the conference (starts at 51 mins)
Stories from the day – Martyn Wallace | Julie Kane | Dan Slee | Geoff Huggins | So what? What now?
Jennifer Jones takes us through the evolution of online storytelling – right up to the present day with the Digital Common-Wealth.
Conrad and Ross take workshop attendees through a host of tools and techniques which can help to make twitter a relevant and useful communication channel for organisations.
Sarah Drummond of Snook opened the conference with an interactive session asking the all-important question – why? She encouraged people to look at their work from a service design perspective to make sure they weren’t simply using social media because everyone else is.
Sarah Drummond, Snook – What do you want to achieve?
View Sarah’s slides online or right-click to save (large file size).
Claire Connachan, Youth Scotland – Blogging for beginngers
Carolyne Mitchell, South Lanarkshire Council – Digital Citizens: Lessons from a local authority
Gordon Scobbie – Tweeting Cops: Why the police us social media
Jennifer Jones – Citizen Journalists: Audio & video storytelling
View Jennifer’s Prezi slides online.
Conrad Rossouw & Ross McCulloch – Getting the most out of Twitter
Leah Lockhart – Using Facebook to engage
Kyle Usher – Young Scot: Engaging young people online
Speaking at http://www.begoodbesocial.org, Louise MacDonald, CEO of http://www.youngscot.org shares her Twitter journey in finding best communication approach for her and the organisation.
We’re looking forward to hearing from Kyle Usher, Digital Development Co-ordinator at Young Scot, talking about how to engage with young people on social media!
It’s only a few short lines but can be fundamental in whether people decide to follow you or not.
Here’s an article from the New York Times looking at the twitter bios of various celebrities and what they really say .
So what do you have on your twitter bio? Do you agree that Hilary Clinton’s is the best around or have you seen better?
A good find from one of our #CommEng13 speakers Leah Lockhart .
Nobody gives a damn you’re on social media a blogpost by RBG Social
At #CommEng13 Sarah Drummond, Snook, will be looking at why you are using social media? Are you just using it because everyone else is or is there added value to using social media?
So you’ve started a twitter account and you know the difference between a hashtag and a retweet, but you can’t get anyone to follow you?
The folks at Mashable have pulled together a list of why people decide not to follow profiles on Twitter.
This is why no one follows you
What do you think are you guilty of any of these? What makes you choose to follow someone or not? Or what makes you hit the unfollow button?
Engaging Communities in Scotland 